At SERY* we use our own Brand Building Emotions® process.

This is a dynamic process that we have refined through the decades and can be used for many different purposes. It can be adapted to individual requirements, specific challenges and all types of business, either as a complete process or as single services. Before we start we consult all those responsible and tailor each step perfectly to your brand and your goals – in entirely digital form if desired.

Sery* Team bei einem digitalen Markenworkshop

„Brand Building Emotions® is the customised strategy for your brand success.”

Angelika Sery-Froschauer

„Interaction is a crucial element of the Brand Building Emotions® process. Because every brand has particular requirements.“

Angelika Sery-Froschauer


Because every brand has particular requirements. All important aspects of a company are examined. We involve everyone in the process who is responsible for the brand: proprietors, CEOs, executives, marketing and especially operative teams. At the heart of the process are the mindset, demands and needs of your customers.

The methods we use include:

  • brand identity analysis
  • brand personality analysis
  • customer/employee journey
  • design analysis