For Business Upper Austria and Upper Austrian Research we created a location campaign. The aim: to make German companies feel the “Upper Austria Effect” and motivate them to cooperate with and invest in research and business in Upper Austria. A roadshow with a specially designed event trailer presented a selection of research exhibits in four large German cities. The project tasks included the design of all printed matter such as goody bags, invitations and roll-ups as well as the branding of the trailer. In addition, the roadshow was accompanied by an online native advertising campaign.