Employer Branding


With emotions and digital technology to employer brand success

For Energie AG we developed an employer brand that positions the company as a top employer offering jobs with a good future for the target group of women engineering students and beyond. In intensive process work with the client and the target group strategic messages were defined that produce a clear character. An emotional cinema and online commercial, direct points of contact in the form of pop-up cafés, strategic public relations and selective hyperlocal targeting made up the campaign that ensured that the employer brand established itself successfully in the public consciousness.