Employer Branding

Erlangen teaching hospital

Involve staff and use employer branding to strengthen the expert team

In a comprehensive employer branding process the Universitätsklinikum Regensburg was positioned as an attractive employer offering many opportunities for professional development to nursing staff. In cooperation with employees of all age groups and fields – both at management level and below – a brand archetype with unique characteristics and values was established for the teaching hospital. A campaign was run on the basis of the findings that reached precisely the intended target group. The slogan “We need U” playfully encourages potential applicants to add their own qualities to the “U”.