Brand presence, Center magazine

[Translate to Englisch:] Maxcenter Drucksorten

Perfect new presentation for the shopping centre - with cinematic flair!

The aim was to design a fundamental concept for rebranding the shopping mall in Wels that would set it apart from the competition and carry a clear and consistent image all along the line. In the course of a competitive presentation the brand presence emerged as the glamorous subject of movies, which was then incorporated into every facet of the brand. From the shopping centre’s magazine that is published seven times a year to regularly produced posters and events as well as other advertising material the motto of “movies” is strongly represented. Every issue of the centre’s magazine is designed as if it were the very first one and provides an entertaining look at current topics and events.