Product launch

"Heimat" organic beer
[Translate to Englisch:] Heimat Biobier Bierflasche und Bierträger

Product launch "Heimat" organic beer

For our long-term client Stiftsbrauerei Schlägl we developed and supervised the product launch of its new “home” organic beer. Our services included product positioning, creation of the name, label design and packaging as well as developing the whole product launch campaign offline and online. 

The connection of the new product with the Upper Austrian horticultural show 2019 was an ideal strategy for a successful campaign start.