In an intensive brand process a cooperative presence for a joint nursing school was devised for the nursing school at the teaching hospital and the Caritas-run St. Josef hospital in Regensburg. The challenge was how to merge both identities in a new joint logo and to decide on a name. Development of the new presence also included creating the claim and a comprehensive corporate design. Among the advertising material that had to be created were an image folder and image film incl. filming and photo sessions and the website.