Crossmedia campaign

Philyra

Analog and digital combined

In 2020 Upper Austria‘s department for nature conservancy awards winners in three category with the Philyra prize and 5.000,- Euros, in order to make Upper Austrians aware of the protection of our native nature. To gain a high number of submissions, the generation of media penetration and positioning of the brand are the focus of this campaign, which runs throughout Upper Austria. To raise awareness and mobilize potential entrants we positioned the Philyra award strategically on selected online and offline channels.

Gallery

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