Brand development

TV1 Oberösterreich

New TV experience for Upper Austria

We began in spring 2017 with a brand process that served as the basis for the development of the name (TV1 Oberösterreich), the repositioning (claim: “Da, wo ich bin.”) and a reorientation of the content (with news from the newsroom of the largest provincial newspaper, Öberösterreichische Nachrichten). We subsequently designed a wide range of advertising material and printed matter, and devised an introductory and image campaign. The campaign ran all over Upper Austria on billboards, in print ads and in radio, TV and cinema commercials. This was supported by a powerful online presence in the form of banners.