For VKB Bank an extensive brand repositioning was conducted. Based on this, a new campaign was developed, aiming to sharpen the brand of VKB Bank among its future and target audiences and make customers aware of it. Not only did we plan a strategic repositioning, but also an ideal combination of online and offline channels. After a successful brand workshop, we worked on the new positioning of the brand. Based on it, an image spot was filmed, an online and offline campaign was created and a social media strategy was developed. The new focus of VKB, based on its strong values, has been displayed authentically and with a new self-confidence.