Women
shape
life

VKB

Target audience orientated focus campaign

As regional service provider, VKB Bank wants to be on hand for every woman in Upper Austria, to accompany and guide them in all their different phases of life and circumstances. To communicate the advantages of this focus we developed a concept as well as an idea, which we also realized. Mannequins are used in the campaign, all of them have been created by female young Upper Austrian designers. The new focus was presented at a gala on the Danubian ship MS Linzerin.

Gallery