The Catholic Women’s Movement in Upper Austria set itself the goal of attracting new members and reinforcing the positive image and internal motivation of recent years. In collaboration with some of its members, a campaign was launched to highlight the many different activities and opportunities the organisation offers. Apart from presenting various figures within the movement, what was particularly important in 2020 – with all that year’s uncertainty and social distancing – was to send out positive messages in both analogue and digital form.
The new campaign for the Catholic Women’s Movement focused on the statement “Time to live” – “Your time is now”. This statement was filled with life with the help of strong and diverse personalities from within the movement. The members appeared in video statements and images were created for print ads with the headline “What do you believe …” followed by a particular question such as, “What do you believe you need now?” In addition to the appearances by individual members, an image film was made that focused on the community that is the Catholic Women’s Movement in Upper Austria. The image campaign was accompanied by a wide range of giveaways such as badges and postcards with special and positive messages. These were distributed among existing members, especially new ones, and are still available.