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What we did:

  • Label design development
  • Packaging development

Schlägl Brewery - FAN Lager 2024

Our task

The emotions brought about by the European Football Championship are being harnessed and the passion for soccer and beer combined. The legendary FAN Lager beer collection is being relaunched in a completely new design.

Our solution

Golden Märzen beer in the bottles, stylish labels of fans from all 24 participating nations on the bottles. Each nation has its own label, with the face of a cheering soccer fan in a stadium atmosphere. The color and characteristics of the respective country play a major role. 12 women and 12 men show jubilation, joy and relief – the illustrative style gets to the heart of the emotions. Ideal for collecting and enjoying. And a box of 12 has been specially designed for the trade that nobody can pass by!

more references

Energie AG

Employer branding

Hypo Salzburg

Brand strategy

St. Barbara Friedhof

Positioning & communication style

KUVA Leonding

Markenentwicklung für Kulturunternehmen der Stadt Leonding

WEINSBERG

International brand campaigns & brand management

Land OÖ Nature Conservation Department

Betten Reiter

Brand positioning

Schlägl

Brand management

RURU Donausäge Rumplmayr

Brand extension and communication

BHS Ried

Social Media consulting

Vinzenz Gruppe

Magazines

Knaus Tabbert

Brand staging

Land OÖ

Awarness campaign agriculture and food from Upper Austria

Katholische Privatuniversität Linz

Image campaign

Katholische Frauenbewegung OÖ

Image enhancement and membership acquisition

Uniklinikum Erlangen

Employer branding

Ansfelden

Brand development for the municipality of Ansfelden

Staudinger

Brand positioning

Betten Reiter Goose

Character development

max.center und MARIANDL

Brand management

Luks Life

Brand positioning & packaging

Vinzenz Apotheke

Corporate identity

Angelika Winzig

Personal Branding

Invest AG

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