Together with the manufacturer of motorhomes, caravans, panel vans and CUVs, a strong brand profile has been built up over the last few years. As an exciting, young brand, WEINSBERG inspires with an authentic image that is characterized by a sympathetic, honest tone. The top quality of the German manufacturer is communicated with a wink and on an emotional level. The brand world of WEINSBERG is close to real life, to real camping.

The product catalogue has an important role in communication. On more than 120 pages all series and models are united with pictures, technical information, illustrations and travel stories. Real WEINSBERG customers have their say in the product catalogue. In the style of travel blogs they are taking the readers with them on their vacations in a WEINSBERG. Our tasks in the catalog process are very diverse and range from concept and layout to content preparation of product details including texting, image planning with following retouching, up to the reproduction of the catalogues in the various languages and final print handling.

In addition to the product catalogue every year appear launch-, product- and image campaigns. Particularly for market launch campaigns the strategic orientation of the product takes on a major role after the customer briefing. Which target group is the vehicle intended to appeal to? How should the main advantages be highlighted? In which direction should the visual style go? Based on the strategy, visuals, headlines and the central statements are created, which are then used in advertisements, on the web, at various trade fairs and in online campaigns.

The trade fair presence plays an important role for WEINSBERG. Our task is to stage the brand authentically at the various trade fairs. The appearance encompasses a large repertoire from graphic elements such as remote viewers and huge trade fair walls up to the design of the highlight areas for the new products.

WEINSBERG communicates with its customers in nine different languages in more than eleven different countries. The texts we create for the brand are translated into the different languages and are then reflected in the product catalog, flyers and folders as well as in the country-specific trade fair presentations.

In summer 2022, we developed a completely new brand and refinement line for our customer WEINSBERG. In addition to the strategic orientation, the visual development of the brand name and brand logo were in the focus. With OWN, a brand was created that enables users to design their WEINSBERG leisure vehicle even more individually. OWN was presented and staged for the first time at the Caravan Salon 2022 in Düsseldorf.
In addition to the logo and the slogan, we designed the vehicle branding using badges and other elements, and implemented various trade fair graphics and brochures.