Social Media
The campaign uses social media to specifically target Gen Z – with real stories told by young people themselves. It shows that meaning, self-fulfilment and community are not only found in private life, but also at work. What leisure time can do, work has been able to do for a long time!
Campaigning
The campaign achieved enormous reach in a very short time and shaped the mindset of Upper Austria's Gen Z. It breaks down prejudices, strengthens trust and shows that young talents can contribute to economic success with their strengths. A strong signal for productive cooperation between business and young people.