Social Media
Through social media, the campaign specifically reaches Gen Z – with real stories told by the youth themselves. It shows that purpose, self-realization, and community exist not only in private life but also at work. What leisure can offer, work has been able to do for a long time!
Campaigning
The campaign achieved enormous reach in a very short time and shaped the mindset of Upper Austria's Gen Z. It breaks down prejudices, strengthens trust, and shows that young talents can contribute to economic success with their strengths. A strong signal for productive cooperation between the economy and youth.