Upper Austria News

Upper Austria News

"So Good Eats OÖ" campaign for the culinary focus area

The campaign combines the creative use of AI with real ingredients: typography made from fruits, vegetables, grains, and nuts entices you to embark on a culinary journey through Upper Austria. A strong interplay of technology, aesthetics, and a sense of home – truly Upper Austria and truly tempting.

An open newspaper displays an advertisement from the OÖNachrichten with the text "Have you ever closed a newspaper?" and the slogan "Advertise really smart!".
Two OÖNachrichten subjects: on the left a dog with a newspaper in its mouth and the text "A print ad catches your eye! Like a colorful dog."; on the right a "404" page with the text "Advertising can be annoying. Even more annoying if you can't find it at all."
An opened newspaper shows an OÖNachrichten ad with the text "The ad blocker for our pages... still has to be invented." and the slogan "Advertise wisely!".
Two OÖNachrichten subjects: on the left is a drawn outline of a brain with the text "Customer Journey? We call it flipping the page."; on the right is a coloring picture of "The Scream" with the text "'Awareness' is the latest scream."
An open newspaper displays an advertisement from the OÖNachrichten with the text "Have you ever closed a newspaper?" and the slogan "Advertise really smart!".
Two OÖNachrichten subjects: on the left a dog with a newspaper in its mouth and the text "A print ad catches your eye! Like a colorful dog."; on the right a "404" page with the text "Advertising can be annoying. Even more annoying if you can't find it at all."
An opened newspaper shows an OÖNachrichten ad with the text "The ad blocker for our pages... still has to be invented." and the slogan "Advertise wisely!".
Two OÖNachrichten subjects: on the left is a drawn outline of a brain with the text "Customer Journey? We call it flipping the page."; on the right is a coloring picture of "The Scream" with the text "'Awareness' is the latest scream."
An open newspaper displays an advertisement from the OÖNachrichten with the text "Have you ever closed a newspaper?" and the slogan "Advertise really smart!".
Two OÖNachrichten subjects: on the left a dog with a newspaper in its mouth and the text "A print ad catches your eye! Like a colorful dog."; on the right a "404" page with the text "Advertising can be annoying. Even more annoying if you can't find it at all."
An opened newspaper shows an OÖNachrichten ad with the text "The ad blocker for our pages... still has to be invented." and the slogan "Advertise wisely!".
Two OÖNachrichten subjects: on the left is a drawn outline of a brain with the text "Customer Journey? We call it flipping the page."; on the right is a coloring picture of "The Scream" with the text "'Awareness' is the latest scream."
An open newspaper displays an advertisement from the OÖNachrichten with the text "Have you ever closed a newspaper?" and the slogan "Advertise really smart!".
Two OÖNachrichten subjects: on the left a dog with a newspaper in its mouth and the text "A print ad catches your eye! Like a colorful dog."; on the right a "404" page with the text "Advertising can be annoying. Even more annoying if you can't find it at all."
An opened newspaper shows an OÖNachrichten ad with the text "The ad blocker for our pages... still has to be invented." and the slogan "Advertise wisely!".
Two OÖNachrichten subjects: on the left is a drawn outline of a brain with the text "Customer Journey? We call it flipping the page."; on the right is a coloring picture of "The Scream" with the text "'Awareness' is the latest scream."

"Advertise really smart" B2B campaign for print advertising

The campaign is aimed at companies, organizations, communities, associations, as well as (advertising) agencies and media planners. It shows that print is not a thing of the past, but rather a stage that offers depth and relevance – for advertising that truly makes an impact.

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