AI video
We developed AI-generated commercials for TV and online for the Kristall, Urquell and Böhmerwald Zwickl varieties. In them, surreal dream worlds meet the real world of Schlägl – a deliberate contrast between modern technology and the traditional values of the brewery.
Campaigns
Each variety of Schlägl Heimatbier has its own character – and that is precisely what our campaigns focus on. Colour, illustration and wording reflect the unique characteristics of the beers and showcase them in a striking way, both in print and online. This turns each beer into a brand ambassador with high recognition value.
Packaging & advertising materials
Whether classic local beers in the distinctive Mühlviertel long-neck bottle, innovative varieties from the creative brewery or specialities – we design the right packaging. From labels to carriers to cardboard packaging: every design continues to tell the Schlägl story. Beer also needs the right presentation: from beer mats, parasols and glasses to pub signs, vehicle graphics and signage in the brewery.