AI video
For the varieties Kristall, Urquell, and Böhmerwald Zwickl, we developed AI-generated spots for TV and online. Surreal dream worlds meet the real Schlägl world in this – a consciously set contrast between modern technology and the traditional values of the brewery.
Campaigns
Each type of Schlägl home beer has its own character - and that is the focus of our campaigns. Color, illustration, and wording reflect the unique characteristics of the beers and present them classically and digitally in a pointed manner. Thus, each beer becomes a brand ambassador with a recognizable value.
Packaging & Promotional Materials
Whether it's classic local beers in the distinctive Mühlviertler long-neck bottle, innovative varieties from the creative brewery, or special specialties – we create the perfect packaging. From labels to carriers to cartons: each design continues the Schlägl story. Even around beer, the right presentation is essential: from beer mats, parasols, and glasses to pub signs and vehicle branding to signage in the brewery.