Storytelling
The campaign is built around the powerful claim XPERIAN. BE. – a bold statement that leaves room for individuality. Implemented with messages such as BE. Inspiring., BE. Brave. or BE. Free., showcasing strong characters.
Motion design
Motion design brings the energy of XPERIAN to life – with clear typography, fluid transitions and a reduced look that powerfully showcases the brand's urban character. Emotional commercials were created for the launch that capture the XPERIAN lifestyle – with intense images, precise language and a narrative structure that shows immediate impact.
Trade fair appearance
The trade fair appearance became a brand stage – with oversized LED screens, immersive spots and a performance that not only attracted attention but also created a real brand experience.