Storytelling
The campaign is built around the powerful claim XPERIAN. BE. – a bold statement that allows room for individuality. It is implemented with messages like BE. Inspiring., BE. Brave., or BE. Free., showcasing strong characters.
Motion Design
The motion design brings the energy of XPERIAN to life – with clear typography, fluid transitions, and a reduced look that powerfully stages the urban character of the brand. For the launch, emotional spots were created that capture the lifestyle of XPERIAN – with intense imagery, precise language, and a narrative structure that shows immediate impact.
Trade fair appearance
The trade fair presence became a brand stage – featuring oversized LED screens, immersive spots, and a performance that not only drew attention but also created a real brand experience.