International brand campaigns 2019
& brand leadership

Weinsberg

Honing image and presence with a new product catalogue

For the Weinsberg brand of motorhomes, caravans and camper vans we were tasked with redesigning the product catalogue: the brief was to create a youthful image and a dynamic presence. The catalogue explains the advantages of a trip with a Weinsberg in the style of a magazine, as “travel diaries” by “real people”. Readers follow the stories of groups of travellers such as couples, families and friends. The product catalogue served as the basis of a new tone for the Weinsberg brand: young, with a sense of fun – but never losing sight of the outstanding quality. For the visuals, emotions and the human factor are brought to the fore.

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