What we did:

  • Brand positioning
  • Logo structure and design
  • Development of a graphic line for the labels

Luks Life - Markenpositionierung & Packaging


To give the LuksLife pharmacy a contemporary modern brand presence, a new logo was developed, which allows a distinctive branding, especially for private label products.

Our solution

A positioning of the brand was determined in strategic meetings. Based on this positioning we designed a suitable logo and developed the graphic line for the product labels.

For the labels, the essential ingredients are presented through appealing images in an elegant, unusual duplex design.