What we did:

  • Support Facebook channel
  • Extension of social media presence with Instagram channel
  • Community building
  • Launch campaign
  • Content creation incl. reels
  • Ongoing consulting and social media support
  • Development of crisis scenarios incl. social media guidelines

BHS Ried - Social media consulting


For BHS Ried, a preventive elaboration of possible crisis scenarios and how to deal with them on social media was developed. At the same time, we were commissioned with the development, conception and content filling of the new Instagram channel. The goal was to build a community and create attention-grabbing and entertaining posts.

Our solution

We created an Instagram presence for BHS Ried incl. symbol selection and introduction concept. On a content creation day at the hospital, a variety of topics were produced in form of reels, which pull through the style of the online communication in a consistent and dynamic manner in addition to the current posts.


All reels were conceived, filmed, edited and finalized by us. We were also responsible for the planning and implementation of the launch campaign and thus built up an active regional and national community in a short time.