Task

A public pharmacy is being set up for the first time in the Health Park of the hospital Barmherzige Schwestern Ried. The target group for this pharmacy are all patients and employees of the hospital on the one hand, and the entire population of the region, with a focus on Ried, on the other.

Our solution

We developed the positioning of the pharmacy as a place of well-being, health and beauty in a brand workshop together with the pharmacy team. The Vinzenz Apotheke offers qualitative, regional and easily accessible care, where the topic of “prevention” has a high priority. These corporate values were the basis for us to develop the corporate identity.

Based on the workshop results, we developed an independent brand identity with logo and claim. The visual language appears simple, friendly and competent. The claim “Health well advised.“ brings the orientation of the pharmacy to the point.

With the design of the salesroom, the brand fits seamlessly into the environment of the health park. At the same time it expresses the positioning of the Vinzenz Apotheke.