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What we do:

  • Brand strategy support
  • Brand positioning with brand guiding aspects
  • Brand architecture
  • Brand management, creation and copywriting
  • Radio spots
  • 3D animation Betten Reiter Goose
  • Storytelling Betten Reiter Goose

Betten Reiter - Brand positioning

Task

As part of a brand strategy process, we developed an authentic brand positioning for the long-established austrian home textiles company Betten Reiter with central brand guiding aspects that focus on the brand’s strengths.

Our solution

The austrian in-house manufacture is one of the major strengths, just like the unique personal advisory experience and the sustainable responsibility, practiced on many levels.

 

The new brand ambassador is the 3D-animated Betten Reiter goose, a likeable storyteller who talks about the many advantages of Betten Reiter.

The brand architecture was expanded to include Betten Reiter’s own manufacturing facility. For an authentic representation of the manufacture, the company’s own employees were casted, photographed at their workplaces, and various advertising subjects were realized. This positions Betten Reiter as a local company throughout Austria.

 

On the radio, the brand’s key aspects are regularly communicated in combination with current offers and the Austrian origin is emphasized by a well-known melody.

more references

Land OÖ Nature Conservation Department

Betten Reiter Goose

Character development

Luks Life

Brand positioning & packaging

Vinzenz Gruppe

Magazines

Schlägl

Brand management

Land OÖ

Awarness campaign agriculture and food from Upper Austria

Knaus Tabbert

Brand staging

Hypo Salzburg

Brand strategy

St. Barbara Friedhof

Positioning & communication style

BHS Ried

Social Media consulting

WEINSBERG

International brand campaigns & brand management

Staudinger

Brand positioning

Katholische Frauenbewegung OÖ

Image enhancement and membership acquisition

Angelika Winzig

Personal Branding

max.center und MARIANDL

Brand management

Energie AG

Employer branding

Vinzenz Apotheke

Corporate identity

Uniklinikum Erlangen

Employer branding

Katholische Privatuniversität Linz

Image campaign