menue

What we do:

  • Development of communication strategy
  • Conception of leading positioning aspects
  • Short films
  • Development of communication style and campaign design
  • Kintsugi in graphic appearance
  • Online campaign

St. Barbara Friedhof - Positioning & communication stylistics

Task

Positioning and communication style for a special brand, challenge is to find the right tonality to communicate the special features and the services of the cemetery. We worked together to identify the performance aspects and found a communication solution that authentically and reverently elaborates the themes.

Our solution

We work with the existing CI/CD and added a unique design idea. The principle of Kintsugi is built on the idea that something can become even stronger through a loss or rupture, by replacing what was lost with something valuable. In the case of the cemetery, these valuable replacements are its function as a place of memory, nature, culture, and much more.

Four different short films were produced on the defined topics.

 

We used the philosophical approach in communication stylistics and applied it in graphic implementations as well as moving images in online campaigns.

more references

Angelika Winzig

Personal Branding

Katholische Frauenbewegung OÖ

Image enhancement and membership acquisition

BHS Ried

Social Media consulting

Vinzenz Apotheke

Corporate identity

Knaus Tabbert

Brand staging

Betten Reiter

Brand positioning

Luks Life

Brand positioning & packaging

WEINSBERG

International brand campaigns & brand management

Hypo Salzburg

Brand strategy

Vinzenz Gruppe

Magazines

Staudinger

Brand positioning

Katholische Privatuniversität Linz

Image campaign

Schlägl

Brand management

Betten Reiter Goose

Character development

Uniklinikum Erlangen

Employer branding

max.center und MARIANDL

Brand management

Land OÖ

Awarness campaign agriculture and food from Upper Austria

Energie AG

Employer branding

Land OÖ Nature Conservation Department