Plakat Max Center mit Frau

What we do:

  • Overall brand strategy and brand management
  • Development and implementation of communication ideas
  • Editing, design and production of the center newspapers
  • Implementation of various advertising materials

max.center Wels - Brand relaunch and brand management

Task

The positioning of the max.center, which was developed and specified by the client, is made tangible for the customers. Regionality and sustainability, but also the personal atmosphere (convenient), are the focus.

Our solution

The communication idea that shapes the entire line is based on the fact that the values are most authentically represented directly by the customers themselves. And with a certain twinkle in their eye:

Ich max‘ regional. Ich max‘ nachhaltig. Ich max‘ persönlich.

Ich max‘ einfach!

In line with the communication idea, the claim picks up on the positioning: max.center. simply obvious. The logo in the look of a “hangtag”, i.e. a product tag, communicates the topic of “shopping” in a direct and likeable way.

 

With the phrase “Ich max’ …” the max.center achieves a unique position, emotion and attention. The brand is represented in every statement and remains anchored in the minds of consumers. There is a very clear connection to the max.center, the values of the center are communicated and through this line of vision the convinced consumer has his say. In addition, the communication idea can be transferred to all areas.

 

The implementation of the communication idea includes every advertising media, starting with image communication, the center newspaper published several times a year, various flyers, the individual subjects for events, various POS implementations and social media.

 

We developed a social media campaign to highlight the different categories of stores in the max.center. From opticians to drugstores to restaurants, you can find everything clearly arranged under one roof.

What we do:

  • Overall brand strategy and year-round brand management
  • Development and implementation of communication ideas
  • Editing, design and production of the center newspapers
  • Implementation of various advertising materials

MARIANDL - Neues Einkaufen in Krems

Task

In 2014, SES – Spar European Shopping Centers, built a new shopping center in Krems, opposite the Bühl Center. The name MARIANDL and the regional orientation of the center are aimed at consumers in the Wachau region. This image had to be built up.

Our solution

The entire line is carried by the color orange and a light, light-flooded imagery, which is also found throughout the center.

 

The implementation of this design can be found in all communication media, starting with the Center newspaper, which is published several times a year, through all other advertising materials to the design at the POS.